GUESS Originals x J Balvin Amor Collection and Campaign

Hi reader!

GUESS Originals is proud to welcome back global music superstar and fashion icon, J Balvin, for the GUESS Originals x J Balvin Amor Collection. Inspired by Balvin’s documentary “The Boy from Medellin”, the collection ties into the GUESS DNA of iconic graphics and elevated fabrics while incorporating a deeper emphasis on who Balvin is beyond the fame, and his journey with mental health. The collection was available since July 15, 2022 on guess.com.ph and in GUESS Glorietta, Trinoma, Robinsons Ermita, SM Megamall, and SM Mall of Asia.

J Balvin

Balvin notes, “We've been collaborating for a couple of years now. The chemistry is great. We have more than a business partnership, it’s a friendship – it's like my family working with Nicolai and GUESS. This newest collab is all about peace and love – that’s what we need right now.”

Imprinting the universal message of “amor y paz” or “peace and love”, the GUESS Originals x J Balvin Amor collection is a revival of happiness and positivity. Nicolai Marciano, Director of Brand Partnerships for GUESS Originals highlights, “Our partnership with Jose continues to give fans a deeper connection to what he cares about while honoring GUESS’ heritage of provoking a sense of celebration. The collection features a universal design language rooted in bright colors, peace and love – especially self-love.”

GUESS Originals x J Balvin Amor Collection

Colin Tilley, director of the campaign video, shares that “Collaborating with GUESS was a Dream, collaborating with Jose is always something special and combining them both for this epic campaign is one for the books! We wanted to celebrate togetherness.”

The collection offers a mix of vibrant and pastel colors in a variety of uplifting hues. Expressive graphics such as swirl stripes, hearts, and clovers are seen throughout the collection, adding to the playful vibe of the capsule. While staying true to the brand’s DNA, the
men’s collection features a new take on the GUESS Originals cargo pant with relaxed profile and elevated twill fabric, as well as eco rayon camp. The women’s collection offers an array of easy-to-wear crop tops. Summery pieces such as the dresses and bright-colored accessories round out the line and lend to the laid-back, vibrant lifestyle of both GUESS Originals and J Balvin.

This collection pushes the importance of mental health for all. The 15-piece collection ranges from P1,698 – P4,898. Look for the campaign and other GUESS x J Balvin content at www.GUESS.com.ph on GUESS’ facebook page, and GUESS retail stores.

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of January 29, 2022, the Company directly operated 1,068 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 563 additional retail stores worldwide. As of January 29, 2022, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.

About J Balvin

Global superstar, entrepreneur and committed mental health advocate, J Balvin, is a highly-decorated music icon with wins across Billboard Music Awards, American Music Awards, Latin GRAMMY’s and many others. As a Latinx artist, he has steadfastly broken cultural barriers and become one of the Top 10 most streamed artists globally developing legions of fans worldwide. Hailed by Billboard as "the biggest breakout act Latin music has seen in many years" and Pitchfork as "the face of modern Reggaeton," Balvin is leading a second generation of Musica Urbana stars that have propelled Latin music to an unprecedented global embrace that transcends genres. The 2017 chart topping, “Mi Gente” with Willy William, and subsequently a remix with Beyonce, reached global success serving as a nod to cultural pride. His 2020 surprise performance as part of the Super Bowl halftime show with JLO and Shakira was history making with an all Latinx lineup. His latest album, JOSE, arrived on the heels of an eventful summer, following the release of chart-dominating singles "Qué Más Pues?" featuring Argentinian singer María Becerra, "Que Locura," and "In Da Getto" featuring Skrillex. His collaboration with Ed Sheeran in March 2022 on “Sigue” and “Forever My Love” landed him his 34th and 35th #1 on Latin Airplay, more than any other artist in history, cementing him as Latinx music's biggest success story of the decade.

In addition to his many successes in music, J Balvin has been one of the first Latinx’s to forge partnerships with notable brands across lucrative categories. In 2019, he became the first male Latinx lead with a GUESS campaign, followed by the 2020 announcement of his highly-anticipated and successful J Balvin x Air Jordan 1, which marked him as the first Latinx artist to have an official collaboration with the iconic Jordan Brand. The second of his collaborations with Jordan Brand was announced in late 2021 with details on launch to come. An avid gamer, Balvin also created skins with Fortnite as part of their “Icon Series.” His knack for personal style and pioneer trends also finds him frequenting front rows of fashion shows across New York and Paris with brands such as Louis Vuitton and Dior. He also made his coveted Met Gala debut in 2021 with Moschino. J Balvin’s latest passion is raising awareness on the importance of mental health and mental health resources. He has been outspoken on his own grapple with depression and anxiety and hopes to destigmatize the topic and misinformation.

Looking to mentors who went from artists turned moguls like Jay-Z and Pharrell, J Balvin’s goal is to inspire other Latinos to dream big and work hard to uplift themselves and their communities.

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Ellis Co breaks away from traditional runway shows

 Hi reader!

Manila’s stylish crop witness the exclusive runway presentation, marking the launch of high-fashion streetwear brand ARCHIVES.

The future meets the present as Ellis Co, 21, presented his debut collection with the idea of déjà vu in mind. Dubbed “Memoirs of the Future,” the fall 2022 collection marked the coming of his high-fashion streetwear brand ARCHIVES.

“I chose the brand name ARCHIVES because the clothes that I design are timeless and lasting pieces, and in itself, a collection of historical records,” Ellis, the brand’s founder and director of design, said. “I perceive these pieces as the remnants of me as a designer for years to come, and years after I’m gone.”

Described as a fashion presentation beyond the traditional runway, the “Memoirs of the Future” show was truly a multisensory experience envisioned by the young designer. To make this fashion time travel possible, he worked with director Frank Mamaril to bring his vision come to life. And on July 27, 2022, Whitespace Manila in Makati City was transformed into a portal where guests got a glimpse of the future of fashion through Ellis' designs, with the help of ARCHIVES’ creative director Reika Mayani.

The guiding theme of the collection is Ellis' passion for eco-brutalism, modernity, and Japanese fashion aesthetic. These themes were echoed in the many elements of the event starting with the food. Featuring the culinary works of chef Margarita Fores, Manila’s most fashionable crowd was treated to a modern gastronomic journey as the first part of the ARCHIVES experience. Upon entering the show's venue, guests were instantly transported to the future. Like a scene from a dystopian film, the space was an arena where gray angular structures were complemented with lush greens, offering the perfect set to Ellis' designs.

Opening the show were the musicians from the Manila String Machine, setting the mood as they performed Vivaldi’s The Four Seasons, Concerto No. 2, “Summer” III. Presto. The string musician’s performance didn’t end there. Throughout the show, they played melodies accompanying the contemporary beats of the music produced by Ellis, another nod to the future-meets-now theme.

As the fog began to rise, models walked the runway wearing Ellis’ designs. “Memoirs of the Future” presented a total of 44 looks, divided into segments for the show. It started with a parade of black, giving a first look at the designer’s take on unconventional proportions. Outerwear was reimagined into oversized pieces with obi belts and curved cut lapels—the designer’s signature touch. Breaking the dark and gloomy display was a white garb with a flounced hat that was so dramatic it took everyone’s breath away. Following it was Ellis’ play on neutrals and fall dressing. Classic pairings like the black dress with a trench coat and puffer coats and cargo-like pants got a new look with his exploration of structure and silhouettes. Ending the show was a display of his gray designs making it a true fashion display for the cool kids of today.

“When I design, I’m very focused on the silhouette, how the shape looks, how the piece drops on the body, especially, the minor details,” Ellis said. “Basically, I’m trying to make something that hasn’t been done yet but is still familiar. I try to find the familiarity in the unfamiliar.”

Apart from Ellis’ inspiration, what made this collection unique was his addition of boxing gloves and head gears to some of the pieces. This is another personal stamp of the designer as prior to becoming a self-taught architect, music producer, and designer, he also has a background in boxing.

Another recurring theme in the show is androgyny. Aside from the clothes, a sense of gender neutrality was also present in the models’ makeup. To achieve that, Ellis worked with makeup artist Gery Penaso. Much like future humans out of hibernation pods, the female and male models sported an elevated bedhead look—burgundy eyes, bleached brows, and raw and unpolished hair with metallic tipped nails completing the whole vibe.

“The collection is very detailed. I want to make sure that we apply it also to the beauty looks,” Gery said. “It is very rare on the runway to have nails also done. When they all come down to the runway, they look very cohesive”

Ending the fashion presentation on a high note were the electrifying performances by Jalen Davis, popularly known as MDMA or Molly (an American recording artist from Atlanta, Georgia) while DJ Patty Tiu played the coolest music for the night crowd.

“There are standards for quality, but when it comes to creativity, fashion is a medium,” Ellis said. “Whatever you create through fabric, that’s your own original design. It is just like music and painting, but your tool is the fabric. Fashion is an art form.”

To stay updated about “Memoirs of the Future,” visit Archives’ official Instagram page @archives.galerie

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Veejay Floresca - Manila Fashion Festival SS 2016

Hi readers!

Designer: Veejay Floresca

Event: Manila Fashion Festival Spring /Summer 2016

Date: October 24, 2015

Venue: The Eye 4th Floor Green Sun, 

2258 Don Chino Roces Avenue,

Magallanes, Makati City

For more info about the collection:

E-mail at: veejayfloresca@gmail.com

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H & M x Balmain Collaboration (2015)

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   H & M x Balmain collection is another awesome collaboration of H&M for this year. Expect beaded and tailored velvet blazers, exaggerated shoulders, wide waist-cinching belts, silk draped fabrics and embroidered military-inspired jackets. Accessories are huge Armour like rings, chunky necklaces and bracelets, massive earrings and bedazzled clutch.  The collection will hits store and digital shelves on November 05, 2015. 

The Campaign

Event and Runway

Congratulation Olivier Rousteing and H&M !!!

Credits:

1.) H&M

2.) Video 1 - H&M Youtube channel

3.) Video 2- MODTV youtube channel

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Balmain X H&M

Hi readers!

   After the successful collaboration with Alexander Wang, another great collaboration from H&M. H&M’s collaborates with the Parisian house of Balmain. The first pieces of the collection were seen at the Billboard Music Awards,  worn by Kendall  Jenner and Jourdan Dunn. Another collaboration and collection to wait for.  The collection will be available from November in around 250 stores worldwide and online.

“ I want to talk to my generation:this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me;  H&M is a brand that everybody connects to. It calls for unity, and I am all for it”. – Olivier Rousteing (Creative Director of Balmain). 

Photo from source 

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