Jollibee Buzzes to the Billboard Capital of the World, New York Times Square

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After a blockbuster opening at New York Times Square, homegrown restaurant chain Jollibee continues to make waves in the Big Apple with digital billboards now already up at the iconic Times Square in New York, the global epicenter of outdoor advertising.

Homegrown restaurant brand Jollibee joins other global brands in the
Billboard Capital of the World, New York Times Square.

Three billboards featuring its flagship product–the world-famous Jollibee Chickenjoy fried

chicken—are now showing at the heart of Times Square’s famous bowtie. It features two

models who, after seeing a piece of the crispylicious and juicylicious Chickenjoy, couldn’t

resist a bite and grabbed a piece of the bestselling fried chicken from an adjacent

billboard.

In August, Jollibee Chickenjoy was named “the best chain fried chicken in America” by

Eater.com. The distinction comes after Jollibee’s Chickenjoy bested over 15 global

brands in four rounds of contests across different categories of chicken – from bone-in,

to fillets, to nuggets. Earlier in July, Jollibee was also recognized as one of the Hottest

Brands in America for 2022 by Ad Age, driven by its power to draw huge queues to its

restaurants.

Today, Jollibee joins other global brands which have made a presence in the Billboard

Capital of the World, and is one of the few Filipino brands and personalities who have

appeared on a Times Square billboard.

Taste is Timeless.

The creative execution of the Times Square Billboard features a model on a billboard adjacent to Jollibee’s Chickenjoy billboard who breaks character and grabs a piece of Chickenjoy

fried chicken from its bucket after seeing it.

This comes at the heels of Jollibee’s successful debut in Times Square, with over 2500 locals and tourists queueing up on opening day and consistently outperforming targets. Alongside its bestselling extra crispy, extra tasty, and juicy Chickenjoy fried chicken, Jollibee Times Square also offers other crowd favorites including the hefty Chicken Sandwich, and Peach Mango Pie, which is made of a crispy and flaky shell filled with real mango and peach.

Jollibee has likewise introduced new offerings into its menu, including a new host of allbeef burgers, salads, and sides that are exclusive to the Times Square location. A notable standout in the exclusive menu is the Jollibee Double Deluxe Burger, which features two 100% beef patties and double the melted sharp American cheese.

The Jollibee Times Square store is the brand’s fourth location in New York. This milestone opening is part of Jollibee Group’s goal of expanding its presence in the U.S. and Canada, in line with its vision to become one of the top five restaurant companies in the world. To learn more about Jollibee North America, visit www.jollibeefoods.com. To learn more about Jollibee Group, its parent company, visit www.jollibeegroup.com

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Jollibee cited by Ad Age as one of hottest brands in America

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Global media company, Ad Age, has named Jollibee one of America’s Top 20 hottest brands in 2022. In an article titled “Jollibee Draws Endless Lines as U.S. Demand Surges—Fans Rally ‘It’s Our Turn’ on Social Media,” Ad Age shares that Jollibee offers a “unique combination of flavors” compared to its rivals.

Homegrown Restaurant Chain Jollibee has been named as one of America’s Top 20 Hottest Brands in 2022 by Ad Age.

“Last year, Jollibee’s entrance into the notorious chicken sandwich wars helped cement the brand’s place among competitors. As new stores with endless lines appear throughout the U.S., fans have been spreading the rallying cry, “It’s our turn!” on social media in hopes of getting the chain to come to their own town,” wrote Yadira Gonzalez of Ad Age.

“To be named as among America’s Top 20 Hottest Brands is a great honor,” said Maribeth dela Cruz, Jollibee Group’s President for Philippine Brands (Jollibee, Chowking, and Red Ribbon) in North America. “Everywhere we open, we are greeted with incredible warmth and enthusiasm from the local community. We dedicate this recognition to them and our people who continue to live our mission of bringing the joy of eating to everyone.”

Ad Age highlights 20 brands, people, and services from various categories creating a buzz among consumers. Together with Jollibee, on Ad Age’s list are other brands from the beauty and skincare, beverages, and sports and apparel categories. Its editorial committee discusses and decides on which brands would be fit for the list.

Now with 83 locations across North America and over 1,500 restaurants worldwide, Jollibee is on a mission to continue growing its presence in the U.S. and Canada, with plans to grow to 500 stores in the next five to seven years.

About Jollibee Group

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 6,200 stores globally with branches in the Philippines, United States, Canada, the People’s Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, India, and Australia.

Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); six franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines; Dunkin’ and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand.

Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining L.P., a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

Jollibee Group was named the Philippines’ most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia’s Fab 50 Companies and among the World’s Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.

Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.

To learn more about Jollibee Group, visit www.jollibeegroup.com

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Jollibee to Open in the Heart of Times Square, New York on August 18, 2022

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Another first in its international expansion plan, homegrown restaurant chain Jollibee will open in the heart of the iconic Times Square, New York on August 18, 2022. The newest store opening forms part of the Jollibee Group’s aggressive overseas expansion and sustained growth in one of its key pillar markets, North America.

THE CENTER OF THE UNIVERSE. 
Jollibee makes it to the heart of Times Square, right beside Good Morning America.

Also known as the “Crossroads of the World,” Times Square is a top global commercial and entertainment hub. Jollibee Times Square will be located right beside Good Morning America and in the Bowtie, where the famous New Year’s Eve Ball Drop takes place. The store is expected to attract new fans and introduce the brand to more mainstream American customers.

“We are excited to spread the joy of eating to everyone and contribute to the diverse and exciting food scene in Times Square,” shared Maribeth Dela Cruz, Jollibee Group’s President for Philippine Brands (Jollibee, Chowking, and Red Ribbon) in North America.

The Times Square branch will offer Jollibee menu favorites, including the world-famous Chickenjoy fried chicken and Chicken Sandwich–each with its own spicy variant, and other favorites such as Peach Mango Pie and Jolly Spaghetti.

Jollibee Times Square

Now with 84 locations across North America and over 1,500 restaurants worldwide, Jollibee continues to grow its presence in the U.S. and Canada, with plans of reaching 500 stores in the next five to seven years. Jollibee is the flagship brand of the Jollibee Group, one of the world's largest and fastest growing restaurant companies. To learn more about Jollibee and other brands of the Jollibee Group, visit www.jollibeegroup.com.

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Jollibee Group Foundation, Temasek Foundation team up to feed communities, frontliners affected by COVID-19

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Jollibee Group Foundation (JGF) has partnered with Singapore-based Temasek Foundation to augment the Jollibee Group FoodAID Program, which seeks to help feed healthcare workers and families affected by the COVID-19 pandemic.

Temasek Foundation is a non-profit philanthropic organization that supports programs that uplift lives and communities in Singapore and beyond. The Foundation aims to strengthen social resilience, foster international exchange and regional capabilities, advance science, and protect the planet.

Jollibee Group Foundation and Singapore-based Temasek Foundation partner donated 105, 650 meals across five Philippine region.
(Photo from source)

Through the support provided by Temasek Foundation, JGF and its partners were able to distribute 105,650 meals across Metro Manila, Bulacan, Cavite, Laguna, and Rizal from September to December 2020. Of these, 99,400 meals were served to communities, while the remaining 6,250 meals were served to healthcare workers from 20 public hospitals.

The FoodAID Program was implemented through three initiatives, all of which were supported by the Temasek Foundation.

First is the distribution of ready-to-cook food packs that were directly delivered to communities through JGF’s local partner organizations. JGF leveraged on Jollibee Group’s expertise in meal preparation and product development of specially designed food packs—Chicken Guisado and Beef Meatballs—that allow more people to be provided with nutritious, delicious meals at a lower cost.

Second is Project Karinderya—a program that helps feed families while facilitating livelihood development of karinderya (local food stores) operators. Through the support from Temasek Foundation, JGF partnered with Kasagana-Ka Development Center (KDCI) and Kabuhayan sa Ganap na Kasarinlan Credit and Savings Cooperative (K-Coop) to re-establish 30 karinderyas that served 200 families with daily meals for 30 days. JGF also provided training for karinderya owners and health cadets on food preparation, food safety, and customer service to further build their capacities and help them become self-sufficient even after the project duration.

A health cadet trained through Project Karinderya helps ensure that karinderya operators observe standards on food preparation, food safety, and customer service in Quezon City. Project Karinderya is a two-in-one program that helps both karinderya owners whose operations were disrupted by the COVID-19 pandemic and families in urban poor communities through meal subsidies.

Third is the distribution of ready-to-eat meals to healthcare workers who are working at hospitals in Metro Manila with the highest incidences of COVID-19.

The Jollibee Group FoodAID Program distributed meals to healthcare workers on the frontlines of the battle against the COVID-19 pandemic.

“COVID-19 is a global long-term public health crisis, undermining not just our physical and mental health but also our economy and livelihoods. Viruses do not respect borders and it is only when we band together as one will we be able to defeat this global enemy. We are happy to work with Jollibee Group Foundation in the Philippines to provide more than 105,000 meals and other support where they are most needed. The smiles and resolve of the beneficiaries to soldier on and pull through together is an indication that we are on the right track,” said Mr. Benedict Cheong, Chief Executive of Temasek Foundation International. 

“There exists a need for sustained collaborative efforts that can effectively promote access to food among communities by the pandemic and recent disasters. We thank the Temasek Foundation for their trust in the Jollibee Group and their belief in the objectives of the FoodAID Program. Truly, crises such as this pandemic have the power to band like-minded people and groups together,” said Jollibee Group Foundation Executive Director Gisela Tiongson.

Together with partners and donors, Jollibee Group FoodAID Program has mobilized Php300 million (USD 6.2 million)-worth of food assistance or 4.7 million meals for families and frontliners from March to December 2020.

As the social development arm of Jollibee Group, JGF implements programs on agriculture, education, and disaster response with partner communities nationwide.

Made possible through philanthropic endowments gifted by Singapore’s Temasek, Temasek Foundation’s programs strive towards achieving positive outcomes for individuals and communities now, and for generations to come.

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4 days of drinking Jollibee University Floats

Hi Readers!

     One good thing in living the city is the advantage of accessibility in any establishment like fast food. Jollibee is just walking distance from our place, so every time we crave for fries, chicken joy and sundae we will just drop by, take out order and enjoy the food at home. This week my brother and I enjoyed the 4 flavors of Jollibee University Floats. Every day we drop by the store in pick one flavor, we drink this either after meal or just for snack.  

Above: Red Watermelon and Yellow Dalandan
Below: Blue Bubble Gum and Green Apple

Red - of all the University Float this one is my favorite. I like the flavor of watermelon.

Yellow - yellow float for Dalandan flavor

Blue - blue float taste like bubble gum. For me this float is much sweeter than the other.

Green - green float for Apple flavor. Second to watermelon I also like this flavor.

Jollibee University Float is flavored drink top with vanilla sundae plus loaded with lots of cube ice to make this float more refreshing. At a friendly price of P28.00 (regular) P38.00 giant size.

So, what is your favorite Jollibee University Float?